When you set up tags, it’s important to think ahead about what kinds of questions you may want to answer in the future. This article will list all of the tags currently available in RankSense, and some of the points to think about ahead of time.
Remember that a tag or tags will be applied to every URL present in a given rules sheet. If you want to tag some pages with one tag and other pages with a different tag, you must create two separate rules sheets.
However, it is fine to use one sheet if all URLs in the sheet will share the same tags. For example, if you are adding meta descriptions to all of your blog pages, you can use the issue tag “missing meta description,” the solution tag “add optimized meta descriptions” and the affected tag “blog pages.”
For information on how to apply the tags in RankSense, please see “How to tag SEO rules.”
The issue tags are used to identify what issues are present on a page. The current issue tags are:
Unexpected (high) crawl rate
Unexpected (low) crawl rate
Incorrect pages indexed
Important pages not indexed
Exact duplicate content
Near duplicate content
No duplicate content
Paginated pages not indexed
Missing meta descriptions
Low quality meta descriptions
Low quality title tags
Users landing on incorrect country pages
Users landing on incorrect language pages
In theory, issue tags can be used completely by themselves if you would like to track pages with a particular issue. However, they are more often used in combination with a solution tag. Say for example you are planning to canonicalize pages because of duplicate content. You can tag the issue as “exact duplicate content” or “near duplicate content,” depending on the case. If you have both present, tags can help you determine whether the change was effective for both exact and near duplicate content. You may also be canonicalizing pages without duplicate content to consolidate them.
Pages that have different reasons to canonicalize could be given the same solution tag, so tagging with an issue tag will allow you to differentiate between them later on.
Solution tags are arguably the most important tags in RankSense. They identify what fixes have been applied to a given page, which enables you to validate the effectiveness of your changes. The current solution tags are:
Add hreflang tags
Experiment Group A
Experiment Group B
Experiment Group C
Experiment Group D
Control Group A
Control Group B
Add robots.txt directives
Consolidation with HTTP canonicals
Add optimized meta descriptions
Revert existing meta descriptions
Remove robots.txt directives
Add noindex tags
Consolidation with redirects
Consolidation with canonicals
Remove consolidation with canonicals
Add correct canonicals
Add view all canonicals
Add optimized title tags
Revert existing title tags
Redirects to relevant pages
Add index tags
This enables you to learn from your efforts at a granular level.
The experimental and control group tags are explained more in the A/B testing article. The experimental group tags can also be used to monitor changes implemented without RankSense, particularly if there is not an appropriate tag available. If you choose to do so, please keep track of what each tag is used for.
We are also open to feedback on our tags, so feel free to contact us if there are tags that you would like to see added.
Affected tags are used to identify the types of pages on the site. These tags can be used to later identify whether certain types of pages were impacted more or less than other types, or to simply track the performance of pages by type.
If you plan to use affected tags, please create a separate rules sheet for each type of page. If you include more than one type of page on the same sheet, the software will consider all URLs on the sheet to be multiple types (i.e. both a product page and a category page).
The current affected tags are:
Custom tags are planned for the near future. Stay tuned!